Both live and on-demand programming have value — but they serve different purposes.
Understanding when to use each helps maximize engagement.
Benefits of live programming
Live programs:
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Create anticipation
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Feel like an event
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Encourage group attendance
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Increase attention and participation
Residents are more likely to stay engaged when something is happening right now.
Benefits of on-demand content
On-demand programming:
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Offers flexibility
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Supports residents who miss live events
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Helps fill schedule gaps
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Allows repetition of popular sessions
What works best in practice
Most communities find success using:
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Live programming as the anchor
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On-demand content as reinforcement
This combination delivers structure without rigidity.
Staff considerations
Live programs reduce planning but require scheduling.
On-demand programs reduce scheduling but require motivation.
A blended approach supports both residents and staff.
The takeaway
Live creates engagement.
On-demand creates consistency.
Together, they create balance.